20 Grand in your Hand

20 Grand in your Hand is a nationwide campaign aiming to increase the sale of 15mm Elbows sold in bags of 10. I built the initial concept and with input from the team, I designed the logotype with different channels in mind. The work was adapted to bags, adverts, posters, bunting for POS, pull-up banners, outdoor banner, animation and a direct mail piece. The campaign was highly successful thanks to the eye catching and innovative elements, such as the branded mug paired with a tailored flyer and coffee.