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ESG Branding
I created a new ESG branding for Lords Group Trading; this will be used in the annual report as well as any other instance when ESG is talked about both internally and externally. Though the branding is finalised the copy for it is not, so the below used lorem ipsum.
The brief was to create a new brand which works on its own, but also works well together with the Lords Group Trading brand, preferably by using some of the same colours. Based on this I created this brand with subdued versions of the Lords Group Trading brand colours as well as one additional green colour to give it a bit more of its own identity.
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