Rebranding of Lords Group Trading Brands

I have tried to streamline its sub-brands, making them more cohesive when this suited the business needs, and in some cases modernising the brand.
Lords Builders Merchant got a slight lift, George Lines a full remake to feel like it's part of the Lords brand, Hevey and its subsidiaries were tweaked, and so were Lords GT and Lords P&H (now discontinued). Condell also got a full rebrand, though this was not made to be in keeping with the Lords brand as Condell works as a disrupter brand mainly used online. I also created a new brand, Lords Group Foundation, for its launch.

I have developed the brand guidelines for all of these brands - including colours, fonts, graphical elements and how photography/images should be used.